Kartik Aaryan cemented his place as one of Bollywood’s most beloved stars not just for his box office success but also for his relatable charm and unfiltered digital presence. Known for consistently delivering hit films, Kartik built a strong connection with audiences both on the big screen and online.
Kartik Aaryan on his responsible social media activity during COVID-19 pandemic, “When you have reach, you can’t only post about movies. You can also inform, influence and help”
For Kartik, social media served as more than just a promotional tool. During the pandemic, he used his reach to create meaningful impact. “Absolutely. During COVID-19, I came from a family of doctors, so I started doing those Koki Poochega conversations with patients and doctors. It didn’t feel like a ‘responsibility’, it just felt like something I should do. When you have reach, you can’t only post about movies. You can also inform, influence and help,” he shared in a recent interview. His initiative resonated with millions and showcased how celebrities could use their platforms for good.
What made his posts stand out was their honesty. Kartik didn’t depend on social media teams or agencies, and that authenticity struck a chord with fans. “Honestly, it wasn’t curated at all. I didn’t have a team running it. No agency, no ghost captions. It was just me posting what I felt in the moment; a diet cheat day, a BTS clip, a monologue, whatever. That’s why it worked. It was organic. And yes, that became a massive tool for brands. It wasn’t designed for engagement, it became that because it was real,” he explained.
Having won hearts both on and off screen, Kartik is gearing up for an exciting line-up of films, including an untitled musical love story with Anurag Basu, the romantic comedy Tu Meri Main Tera Main Tera Tu Meri, and the highly anticipated Naagzilla.
With a blend of authenticity, relatability, and consistent success, Kartik Aaryan continues to be a fan favourite both in theatres and online.
Also Read: Kartik Aaryan buys 2,000 sq. ft. plot in Alibaug worth Rs. 2 crores
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