Building on the success of its consumer-led EV Sahi Hai campaign, JSW MG Motor India has announced the second phase of its public awareness initiative featuring Pulkit Samrat and Varun Sharma. This phase uses creative storytelling with humour at its core to highlight the expanding charging infrastructure in the country, aiming to further build public confidence in electric mobility across India.
Pulkit Samrat and Varun Sharma bring Fukrey style fun to JSW MG Motor India’s ‘EV Sahi Hai’ campaign
The campaign features Pulkit Samrat and Varun Sharma, whose on-screen camaraderie in Fukrey has made them audience favourites, to reinforce the tagline EV Sahi Hai. This phase will be launched across television, digital platforms, and radio. Conceptualized by CheilX, directed by Vikalp Chhabra, and produced by Red Comet Films, the film was shot in the scenic locations of Dehradun and Rishikesh.
The carmaker has also launched a new website www.evsahihai.com, to provide customers with information about electric vehicles. The platform is designed to educate and raise awareness, particularly among consumers who are new to EVs.
Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “Our journey with the ‘EV Sahi Hai’ campaign so far has been truly remarkable, marking a significant milestone in promoting electric mobility across India. As we enter the second phase, we are excited to take this message to an even wider audience by collaborating with renowned celebrities whose voices and stories will resonate deeply with people from all walks of life. Using humour as the underlying theme, this phase focuses on highlighting the growing charging infrastructure in the country.”
Pulkit Samrat shared, “I strongly feel EVs are the future and that piqued my interest in the project. The concept was refreshing and insightful, and it showcases that India already has a robust charging infrastructure.”
Varun Sharma added, “I’ve often wondered about EV range and charging. When I learnt about the expanse of charging infrastructure, I was surprised. That alone made me say yes to this campaign, because I feel everyone should know this – it will help more people switch to EVs.”
Amit Nandwani, National Creative Director, Cheil X, said: “While the promise of electric vehicles is well acknowledged, many still hesitate due to lingering myths and uncertainties. With the second phase of our EV Sahi Hai campaign, we’re committed to going beyond just presenting facts; we strive to forge a meaningful emotional connection through powerful and authentic storytelling. By harnessing the genuine charm and relatable appeal of our celebrity protagonists, we bring to life the real benefits of EV ownership in a way that resonates deeply with viewers. This approach will help break down barriers, build trust, and inspire more Indians to embrace the future of sustainable mobility with confidence.”
JSW MG Motor India continues to focus on its goal of becoming the leading OEM in the NEV segment, with plans to roll out a range of clean mobility solutions in the future. The company currently holds around 35% market share in the EV segment, supported by a strong and diverse product lineup. MG EVs are recognized for their reliable range, performance, and value, making them a popular choice in the Indian market. Collectively, MG EVs have covered nearly 1,464 million kilometers, helping avoid an estimated 233,704 tons of CO₂ emissions.
Also Read : Kriti Kharbanda reveals details of her magical wedding with Pulkit Samrat: “It was the happiest four to six days of my life”
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