South sensation Vijay Deverakonda has finally addressed the ongoing controversy surrounding his alleged involvement with online gaming platforms, after being recently summoned by the Enforcement Directorate (ED). The actor, known for his roles in Arjun Reddy and Liger, was questioned in connection with his endorsements of gaming apps — a topic currently under ED scrutiny for its potential links to illegal betting.
Vijay Deverakonda breaks silence after ED summons; insists that he endorses only ‘legal gaming apps’
Following the enquiry, Vijay interacted with the media and issued a clear statement insisting that he is only associated with legal gaming apps. Talking about how there is a difference between legal online gaming and illegal betting apps, Vijay asserted that he is always mindful of that distinction. His clarification comes amid a growing investigation into the endorsement of gaming platforms by celebrities. The ED has already summoned over two dozen film personalities from Bollywood and South Indian cinema, including well-known figures like Rana Daggubati and Sonu Sood.
The probe was initiated following a complaint that alleged several high-profile names were indirectly promoting illegal betting platforms under the guise of gaming endorsements. The complaint emphasized that ‘thousands of lakhs of rupees are involved in these illegal platforms, which are pushing many families — especially those belonging to the middle-class and lower middle-class — into financial distress’.
While the industry faces rising pressure, many celebrities and their legal teams have begun providing clarifications, insisting their endorsements are limited to government-approved and legally compliant gaming platforms. Vijay’s prompt response is seen as a move to protect his reputation and maintain transparency with his fans.
This controversy comes at a crucial point in Vijay’s career, as he prepares for upcoming pan-India projects and attempts to rebuild momentum post-Liger. His decision to speak openly about the matter has drawn both praise and further scrutiny, with fans rallying in his support on social media.
Legal experts say the investigation is part of a wider crackdown on online fraud and financial misconduct linked to digital gaming and betting industries, which have grown exponentially in recent years. As the ED continues its probe into celebrity endorsements and financial trails, Vijay Deverakonda’s firm stance on promoting only legal platforms may serve as a model for others navigating the murky intersection of fame and endorsements.
Also Read: Kingdom Trailer: Vijay Deverakonda starrer action-drama promises an intense ride of fire and emotion
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama.
