The artistic duties are anticipated to be divided between McCann Worldgroup-TAG, a subsidiary of McCann, and Scarecrow M&C Saatchi. While these businesses take the lead, it stays unsure whether or not different contenders like Ogilvy and Efficacy will even play a job within the marketing campaign.
Apart from artistic promoting, the BJP can also be reportedly within the course of of choosing unbiased businesses for data-driven tech, digital promoting, regional campaigns, out of doors promoting, influencer-led initiatives, and social media outreach. Additionally, the occasion’s inside communication groups are actively concerned in managing varied features of the marketing campaign.
Recent communication efforts included hundreds of particular person WhatsApp messages despatched to residents below the title Viksit Bharat Sampark, that includes a letter from Prime Minister Narendra Modi highlighting the federal government’s initiatives and in search of suggestions from voters.
The Congress occasion, then again, has entrusted DDB Mudra with main its election marketing campaign for the upcoming 2024 common elections.
The BJP’s expenditure was estimated at Rs 27,000 crore by the Centre for Media Studies for the 2019 common election.
India’s voter base stands at 968 million voters, in accordance with information from the Election Commission. This consists of 18 million first-time voters, between the ages of 18 and 19.
The upcoming Lok Sabha elections 2024 for 543 seats can be performed in seven phases, ranging from April 19 to June 1. The counting of votes are scheduled for June 4.
First Published: Mar 20 2024 | 12:38 PM IST
