Vineeta Singh, a distinguished investor on Shark Tank India and founding father of cosmetics model SUGAR Cosmetics, just lately shared thrilling developments for each her ventures. In an interview with Zoom Entertainment, Vineeta revealed a strategic partnership with Bollywood actress Kareena Kapoor Khan for his or her new Korean skincare line, Quench, which has witnessed a exceptional 4X development since its launch in October 2023.
Vineeta Singh credit Kareena Kapoor Khan’s partnership for 4X development of Quench
Vineeta shared ideas on the facility of movie star endorsement, significantly when it transcends mere promotion and entails real funding. “In a country like India, nothing brings more trust” than celebrities like Kareena Kapoor Khan placing their cash behind the manufacturers they signify, Vineeta remarked. She elaborated on Kareena’s affect, stating, “There’s the trust and voice of somebody like Kareena…crores of Indians listen to her and trust what she says. But also, because she’s excited about what she’s building.”
Vineeta underscores the distinction this strategy makes in comparison with conventional movie star endorsements, the place authenticity is likely to be questioned. Here, with a real stake within the model’s success, the endorsement carries a stronger weight. “You have the authenticity of her genuinely creating products and using them…and when you mix authenticity and the trust of somebody like Kareena, the results are phenomenal.”
The interview additionally make clear one other thrilling growth for Vineeta Singh’s entrepreneurial journey. Bollywood actor Ranveer Singh has joined SUGAR Cosmetics as an investor. Vineeta spoke of Ranveer’s enthusiasm and strategic imaginative and prescient, highlighting his fixed drive to raise the model’s picture. “Every single time I speak to Ranveer, he’s so excited… ‘When will the IPO be? Where are we going next? Why is the design not as exciting? How do we make it a cooler brand?'” Vineeta sees this sort of lively involvement from celebrities as a constructive shift, the place they contribute not simply star energy but in addition sharp enterprise acumen.
Vineeta Singh concludes by expressing her perception within the highly effective synergy between the enterprise and leisure worlds in India. “GDP comes from business but it’s the film stars who get all the love…when these two come together, it is magical,” she acknowledged.
Also Read: Kareena Kapoor Khan speaks on turning into investor, relationship with cash; reveals sister Karisma Kapoor calls her “spendthrift”
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