Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur launched the primary season of Swaraj on OTT platform Amazon Prime, in Mumbai right this moment. Speaking on the event, Shri Thakur mentioned, “Today is a moment of pride for us and a true tribute to all those unsung great heroes of our independence who sacrificed everything for the country.”
I&B Minister Anurag Thakur launches Swaraj on OTT; docu-drama on India’s freedom struggle available on Amazon Prime
He informed that this serial was commissioned by taking inspiration from the “Azadi Ka Amrit Mahotsav” nationwide marketing campaign of the Prime Minister, Shri Narendra Modi. He mentioned that this serial, launched in August 2022, is a narrative of bravery in India’s freedom wrestle about which only a few folks know. “These are the wars which bought misplaced someplace within the pages of historical past”, said the Union I & B Minister. Swaraj is the story of these countless unsung heroes and their indomitable courage, he added.
Elaborating on the series, Shri Thakur said that this series of 75 episodes covers unsung heroes of freedom struggle from all corners of our country. It helps us understand the meaning, origins and consequences of colonialism, said the Minister. He further said, In the past, the history of India was written by foreign invaders and rulers according to their political, ideological and economic interests. In this landmark serial, historical events are presented in a broader context to illustrate the concept of Swaraj, he stated. He added that this will help the national and international audience to understand the spirit of the country and our 500-year-long relentless struggle to gain independence from colonial rulers.
Speaking further on the importance of being proud of one’s own rich history, Shri Thakur said, those who do not take pride in their rich historical legacy can never create a great future. If we want to create a great future for the country, then we will have to instil pride in the young generation about our great history, he added. The Union I & B Minister reiterated that over the next 25 years of Amrit Kaal, under the able leadership of PM Narendra Modi, we will move forward at a greater pace in the direction of ‘Viksit Bharat’.
Reflecting on the role of Prasar Bharati in making this series, the Minister appreciated the role being played by Doordarshan and Akashvani in mobilizing and channelizing the emotions and spirit of the citizens in the right direction from time to time through various memorable programs.
The Minister informed the gathering about a new 52-episode serial Sardar: The Game Changer which was launched by Doordarshan on March 10, 2024, to commemorate the 150th birth anniversary of Sardar Vallabhbhai Patel.
Union I & B Minister stated that the Government is focused on being an enabler to help the Media & Entertainment sector thrive and achieve greater heights on an international scale. He highlighted initiatives like Ease of Doing Business for the film industry, schemes like “Single window clearance” for film shooting In India and various other incentives. He urged all to create good content in Indian languages and stated that language is not a barrier for a global audience in today’s hyperconnected world. He added that regional Indian cinema has transcended geographies and reached out to a global audience based on good content. He urged the M&E sector stakeholders to make India the ‘Content Hub of the World’.
Also addressing the audience on the occasion, Shri Sushant Sreeram, Country Director, Prime Video, India stated, “This endeavour echoes the essence of our dedication to showcasing and celebrating India’s distinctive tradition and historical past, and strengthening India’s artistic ecosystem, as envisioned within the Letter of Engagement signed between Amazon India and Ministry of Information and Broadcasting final 12 months”.
The Producer of Swaraj, Abhimanyu Singh stated that the serial shows the journey of India from the arrival of Vasco Da Gama in 1498 to the attainment of independence in 1947. “When Vasco Da Gama entered India, our nation was the richest nation at the moment. India’s contribution to world GDP was round 24%. But, after the start of the rule of the East India Company, India’s wrestle began. However, the sacrifice of our freedom fighters introduced us independence”, he mentioned.
A vibrant programme organized on the event showcased India’s wealthy artwork and tradition and different dance varieties. A scintillating efficiency on a musical narrative depicted the indomitable spirit of tens of millions of atypical Indians who fought for the liberty of the motherland during the last 5 centuries.
The telecast of the serial Swaraj started on August 14, 2022, in Hindi on DD National and subsequently in 9 regional languages (Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Bengali, Odia, and Assamese) on the regional networks of Doordarshan. Swaraj program was entrusted to Contiloe Pictures manufacturing home, well-known for professionally researched and high-quality content material, which can be appropriate for OTT platforms. The program Swaraj is now obtainable on Amazon Prime Video. The first season will include 10 episodes and also will be obtainable in 7 regional languages – Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali and Gujarati. Subtitles have additionally been made obtainable in Hindi and English language for the comfort of the viewers.
Also Read: Bhumi Pednekar on Women’s Reservation Bill: “The representation will happen now, there is hope”
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