This is the primary time {that a} trailer has been launched midair.
Patcy N/Rediff.com and Hitesh Harisinghani/Rediff.com deliver again thrilling particulars.
The Yodha trailer was launched 37,000 ft up within the air, and solely a producer like Karan Johar can pull off a caper like that.
We had been advised that the trailer of Sidharth Malhotra’s new actioner can be launched at a PVR theatre in Ahmedabad.
When we arrived at Mumbai airport to board a flight to Ahmedabad, we got a small field with Yodha written on it, and requested to maintain it secure.
IMAGE: The midair trailer launch. Photograph: Kind courtesy Dharma Productions/Instagram
Once the airplane took off, we had been requested to open our bins. There was a Lenovo Tablet, and Karan gave us the password for it.
We had been requested to make use of headphones and watch the trailer.
And that, people, is how Karan Johar launched a film trailer in his grand model.
Karan mentioned that is the primary time within the historical past of Indian cinema {that a} trailer was launched midair. It’s very acceptable for Yodha, as it’s a few hijack rescue mission.
Besides Sidharth, the movie additionally stars Raashii Khanna and Disha Patani.
Yodha Directors Sagar Ambre and Pushkar Ojha had been on the flight too.
Watch the midair trailer launch: “We were all on a high”
Yodha, Karan introduced, can be the start of a franchise for Dharma Productions.
Sidharth carries ahead his position of a soldier from Shershaah to Yodha and tells us he put in quite a lot of effort to follow hand-to-hand fight for the movie.
Raashii feels the movie is paisa-wasool as a result of it has romance, thrill and quite a lot of rigidity.
Disha factors out that Karan found her throughout her modeling days.
What does being Indian imply to Sidharth, Disha and Raashii?
“Treat your own country with the same respect that you treat foreign countries.”
Action movies like Pathaan and Tiger 3 have finished rather well in current instances and dealing one of the best on the field workplace, post-pandemic.
“No genre guarantees an opening. We are in challenging times in the theatrical business,” Karan feels. “A good film always find its audience, whether it is action, comedy or romance. A good action film should be motivated by emotion. A brain-dead action film will never land well with the audience.”
What’s this sudden attraction for Gujarat?
“Main chahoonga ki hum har bhasha mein picture banayenge!” Karan exclaims.
Yodha releases on March 15.
